The latest episode of Hypothesize That!, a podcast exploring the future of drug discovery and development, is now live!
In Episode 3, Dr. Emma Lane, Gene Therapy Patient Engagement Lead at UCB and Laurence Woollard, MSc, Director of On The Pulse, join health journalist and TV presenter Nicola Hill to discuss why early and ongoing collaboration with patient communities could be key to the success of gene therapies.
In this instalment of the three-part podcast series, Emma and Laurence examine the vital role of patient engagement in the medicine lifecycle and its connection to the unique challenges of bringing innovations like gene therapy to market. They explore the ethical and social implications of ‘one and done’ treatments as well as the challenge of balancing rapid development and approval with robust evidence generation, particularly for underserved populations with high unmet clinical need.
Check out the full episode now to hear these critical perspectives firsthand – available here.
‘Crimes Against Innovation’
Not all breakthroughs live up to their promise. In this segment, Laurence and Emma each nominated an ‘innovation’ they believe has done more harm than good – whether by failing to deliver, setting progress back or being overhyped. They went head-to-head in a lively debate to determine which deserved the ultimate title of the biggest crime against innovation.
Curious to see which ‘innovation’ took the crown? Watch and listen to the short feature here.
Acknowledgements
Hypothesize That! is produced by the global biopharmaceutical company, UCB. Laurence, as the Director of On The Pulse, was reimbursed for their time in accordance with fair market value rates. Laurence’s involvement in this podcast does not constitute an endorsement of UCB or any of its products or services.
Furthermore, Laurence had complete discretion over the content shared, discussed and recorded and retained oversight of the final edits.
On The Pulse also acknowledges UCB’s partners, Syneos Health Communications and Broadcast Revolution, for their support in the delivery of this podcast.
Get in touch
For all work-related enquiries, please email Laurence at: info@onthepulseconsultancy.com